Gugu Mhlungu speaks to Founder and MD of reputation management agency PR Powerhouse, Lebo Madiba, on How millennials are embracing businesses with environmental, social and governance principles & boycotting those without.
With social and environmental justice increasingly taking centre stage, businesses now need to embrace environmental, social and governance (ESG) principles in their operations. Investors and consumers are looking to support businesses that are ethically sound and remonstrate against those who are not compliant. If your business has not jumped on the ESG wagon yet, you had better do so now.